Brought 3 groups of art director & copy writer teams to spend 2 days reimagining the hard working Welcome Letter. Day 1 was immersive into performance data and consumer insights of all the variations. Day 2 was a deep dive into what the new letter could become. The next weeks brought it to life.
Champion welcome letter to hack/refresh based on new consumer insights and brand refresh
Executive welcome letter mark-up
Team all day hack-a-thon rough markers finalists
Final welcome letter #1 to test against OG letter
Final welcome letter #2 to test against OG letter
