Fortrea

Not heard of Fortrea? You probably have… just by one of our former names. Have you heard of Covance, Chiltern, or Labcorp? That’s us. With roots to one of the first CROs, we’ve been executing clinical trials with excellence for 30+ years. With loads of experience and insights and the agility to meet the needs of our clients, we’re forging ahead with a new name….creating a new kind of CRO.

Fortrea Anthem

Fortrea – Our Purpose

FortreaRx™

Fortrea delivers life-saving medications direct to patients through our non-commercial pharmacy, FortreaRx™, connecting patients with their prescribed medications through manufacturer's patient assistance programs. This video was to tell this story to our client partners both existing and new.

Challenges in a crowded industry

In the highly competitive space of CRO, Fortrea needed a website that broke free from the sea of sameness and offered an experience tailored to each of its audiences. The unique value proposition was getting lost in the site, making it difficult for Fortrea to showcase their expertise and differentiators. As an expert in their industry, Fortrea also needed to emphasize its robust library of content to earn trust and credibility. We partnered with Rhythm to bring this vision to life.

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